Strategy is what you do because its good for business.

Values are what you do even if it’s bad for business.

If your company nickels and dimes their values against other metrics, they aren’t really values.

They’re slogans.

Strategy and Values are both incredibly important, whether building a game or a studio.

Even if you’re a solo designer working on your game, ask yourself what your values are as a designer and what your game’s design values are.

Your design strategy should be your plan to make something great that delivers on your game’s design values.

I really should post something about design strategy at some point. It’s almost never talked about.