How to turn Tutorials into Rewards

Got a complex game? Have you tried turning the tutorial into a 𝐫𝐞𝐰𝐚𝐫𝐝? Curiosity is one of the strongest drivers of human motivation. It can even override rationality and survival instincts. If you put a sign on a door that says “whatever you do, DO NOT OPEN THIS DOOR” we all know people are going […]

What Jenny Nicholson, Star Wars, and Airlines teach us about Monetization.

You’ve probably seen Jenny Nicholson’s phenomenal documentary on the Star Wars Hotel. If you haven’t, consider watching it after reading this piece, as it’s a fantastic look into real-world level design, theming, gameplay, logistics, and where a sense of “value” comes from through the nerdiest lens possible. While explaining the booking experience, Jenny makes a […]

How making quests Longer makes them FEEL Shorter

Need to make a task feel less daunting? Try adding 𝐞𝐱𝐭𝐫𝐚 requirements. This works because the extra requirement triggers Endowed Progress Effect. By adding an extra 30 smithing requirement, the designer makes the Enchanted Armor quest feels easier to complete than its 30-magic-only version. The player feels like they start with some “free” progress towards […]

How the Terminator accidentally fixed Pinball’s Big Incentive Problem

Let’s talk about the biggest incentive-alignment problem in Pinball: The 𝐌𝐮𝐥𝐭𝐢𝐛𝐚𝐥𝐥 𝐌𝐨𝐝𝐞. Pinball builds escalation into its game design through the use of upgrades and special modes unlocked during play. Players accomplish objectives by making specific shots, often somewhat risky, building up to a game state change that massively increases scoring potential – and often […]

My F2P Checklist – Avoiding Obvious Disasters

Airline Pilots follow safety checklists to reduce crashes. Even for decade-long veterans can forget to do the obvious. Same thing for F2P game studios. This is my F2P Checklist I bring to every game studio when I’m analyzing their projects. It’s surprising how few studios have strong answers for each of these key boxes prepared […]