Guide to People pitching NFTs (or any new tech really) to game devs:

This post originally appeared on LinkedIn and received 39k views before it was removed for, apparently, violating LinkedIn’s policies on “spam and scams”. I find this very interesting. Because many people said it was a valuable reference for them, I decided to repost it here.

1. Understand that games are hard to make and carry a lot of technical risk already. Asking devs to take on more tech risk needs to come with a clear and irreplaceable benefit.

2. Avoid vague statements like “true ownership”, “play to earn”, and “power to players”. Instead focus on specific problems that game devs have to solve, and articulate how applying NFTs is an efficient solution to those problems. For example, many F2P game devs have a problem making content faster than players can consume it. Features like Procedural Generation or User-Generated Content can make that easier, so it’s easy to pitch them in that context. Find a similar context for whatever tech you’re pitching.

3. Make sure that your cool new idea that NFTs enable hasn’t already been done without NFTs. For example, other games have had player-driven economies where players can trade items to eachother or sell them for real money. When people act like NFTs are going to allow this type of experience to exist for the first time ever, when I know of games that did this two decades ago just off-hand, they lose credibility with me.

4. Talk to devs about whether your idea is even feasible. We’ve heard a lot of pitches that sound cool and doable, but games are set up in weird ways. Different games are set up differently too, and what’s easy for one studio to implement is impossible for another. In one engine it might be five minutes of work to create a whole island, but 5 months of work to create a single animal. Your 5-month idea can’t just be great, it needs to be the best thing for us to spend those 5 months on. Many great ideas never get into the game because there’s always something even more important to spend that time on.

5. Don’t dismiss moral objections out of hand, and don’t insult people that disagree with your vision of the future. Many visions of the supposedly inevitable future have not come to pass, including those with far less economic incentive to hype them up beyond what may be reasonable. There are genuine moral concerns with a lot of new tech, and NFTs are no exception. You’ll get further by listening to these objections, asking questions, and repeating the objections in new words to make sure that you understand than by just trying to sweep them under the rug.

Disclaimer: Like everything I post, these thoughts are my own and don’t reflect the opinions of my employer.

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