People often ask me why I tend to use “she” and other female pronouns when talking about players in my design articles. The answer is the same as when people ask me about my views on replacing classically male characters with female remakes, or other examples of gender representation. Here it is:
Either gender representation matters or it doesn’t. If it doesn’t, then no problem. It doesn’t matter what I’m doing. If it does, then we definitely need more representation for women. This goes both ways. If at some point “she” becomes the overwhelming majority default in writing for games, I’d be using ‘he’. Until then, female pronouns will keep showing up.