How to turn Tutorials into Rewards

Got a complex game? Have you tried turning the tutorial into a 𝐫𝐞𝐰𝐚𝐫𝐝? Curiosity is one of the strongest drivers of human motivation. It can even override rationality and survival instincts. If you put a sign on a door that says “whatever you do, DO NOT OPEN THIS DOOR” we all know people are going […]

What Jenny Nicholson, Star Wars, and Airlines teach us about Monetization.

You’ve probably seen Jenny Nicholson’s phenomenal documentary on the Star Wars Hotel. If you haven’t, consider watching it after reading this piece, as it’s a fantastic look into real-world level design, theming, gameplay, logistics, and where a sense of “value” comes from through the nerdiest lens possible. While explaining the booking experience, Jenny makes a […]

How the Terminator accidentally fixed Pinball’s Big Incentive Problem

Let’s talk about the biggest incentive-alignment problem in Pinball: The 𝐌𝐮𝐥𝐭𝐢𝐛𝐚𝐥𝐥 𝐌𝐨𝐝𝐞. Pinball builds escalation into its game design through the use of upgrades and special modes unlocked during play. Players accomplish objectives by making specific shots, often somewhat risky, building up to a game state change that massively increases scoring potential – and often […]

How a Killer Opening can Save a Project

The first few mintues of your game make a crazy amount of difference. Getting Over It worked because people knew what they were getting into. In the opening dev explains the point of the game and what’s about to happen. He tells you that this is a game about the frustration of starting over. You’re […]